Site Building Extravaganza

Fri, 2011-10-28 11:00
Room Location: 

Previously at FSOSS I delivered a session on how I was creating high-profit Web sites for a very low price tag. In 2011 I converted my business into a year-long training program, teaching others how to build the highly profitable sites I'd been building with Drupal.

The training program, Site Building Extravaganza, is one of the most ambitious programs ever created for Drupal. It includes step-by-step instructions on how to build and theme 12 distinct Drupal sites. With most sites taking more than 100 pages to describe, the program taught me a lot about what I'd been taking for granted as a site builder and themer. Topics so far have ranged from community sites, portfolios, galleries to 'rock band' sites and business directories.

The training program was an interesting departure for my business. It launched in January 2011 with over 100 registrants paying at least $497 each (some opted for a payment plan that was more expensive in the long run). Workbooks were sold to the general public for $40 each approximately one month after they were released to program participants and are licensed under the Creative Commons license: By Attribution, Non-Commercial, No-Derivative works (making the content available, but not open source--a point I'm happy to spend time discussing the merits of should you care). The program includes unlimited free (program-related) Drupal support via IRC and email.

In this session I will give you the juicy inside scoop on how the program unfolded, what I would do differently, what I thought went well, and the difference between the outcomes people buy and the training people actually need.